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Wednesday, 21 September 2011

Principle of element and design




THE ELEMENTS OF DESIGN

LINE
The linear marks made with brush
curve line ( illusion )
rough and thick

SHAPE
A shape is a self contained defined area of geometric or organic form. A positive shape in a painting automatically creates a negative shape.

DIRECTION

Horizontal and Vertical
Horizontal suggests calmness, stability and tranquillity
Vertical gives a feeling of balance, formality and alertness

SIZE Size is simply the relationship of the area occupied by one shape to that of another.

TEXTURE
Texture is the surface quality of a shape - rough,  hard glossy .



COLOUR
monochromatic ( light / dark/ brown) 

VALUE
Dark tone.

THE PRINCIPLES OF DESIGN

BALANCE

Majority of the art work are balanced allocated large shape close to the center and a small shape close to the edge.

GRADATION
Gradation of of colour from warm to cool and tone from dark to light produce aerial perspective. 
Gradation can add interest and movement to a shape

CONTRASTContrast in tone or value - light / dark.
Contrast in direction - horizontal / vertical. 
a feeling of chaos and confusion are what you are seeking

DOMINANCE
 counteracting confusion 

Art Movement Expressionism


  • present the world solely from a subjective perspective, distorting it radically for emotional effect in order to evoke moods or ideas.
  • initially in poetry and painting
  • originating in Germany , beginning of the 20th century
  • Expressionist artists sought to express meaning or emotional experience rather than physical reality.
  • The style extended to a wide range of the arts , including painting, literature, theatre, dance,film, architecture and music.
  • emotional angst (nondirectional emotion.)


Edvard Munch

Born - 12 December 1863
Died - 23 January 1944
Nationality - Norwegian
Movement - Expressionism
Best Known Work -                   The Scream (1893)

  • Whose intense, evocative treatment of psychological and emotional themes was a major influence on the development of German Expressionism  in the early 20th century. 
  • His work often included the symbolic portrayal of such themes as misery, sickness, and death." The Scream" is his most famous painting   "Munch's work had been frequently connected to his emotional pain and instability." could be said to be expressing his feelings at that time.
 Ernst Luwig Kirchner - View of Basel and the Rhine ( 1921)
                                                             The sun (1912)
                                              Evening on Karl Johan ( 1892)
                                          Oskar Kokoschka - Polperro ll 1939 


                                                   Alvar Cawen ,Sokea soittoniekka (Blind Musician), 1922

Art for life or Life for art


Hi peeps,
I am Yanwen , studying in marketing communication.
Instead of saying i love graphic design, i would named myself as a Art lover.

I love music and photography.
photography is my flavors!



Those are some of my art work.












 I hope i can learn more about graphic design,
learn more in post-editing part like adobe Photoshop, illustrator , so i can strengthen the quality of my pictures.